Cool article on buzzword proliferation–If Using Buzzwords is How You Roll, Don’t Be Surprised by the Hatin’, by Nathan Johnson. Writes Johnson: “What is it about certain words that makes them so popular? Do you know what “krunk,” “off the chizain” and “fo shizzle” mean? Possibly. Would you use them in polite conversation – say, in a business meeting, during a parent/teacher conference, at church, during a job performance review? If you don’t know, let me tell you: No, not unless you were joking. Yet, I’ll bet you think you know what equally nebulous terms like “robust,” “end-to-end,” “turnkey” and “scalable” mean. A seemingly infinite number of corporations use them every day to describe products and services.”
